Air Protein™: Announcing the world’s first air-based protein—Less land, less water, more headlines

Announcing the world’s first air-based protein

Less land, less water, more headlines

Air Protien™

About Air Protein™

Air Protein™ is on a mission to feed the growing population with air-based protein. Based off NASA research, Air Protein solves growing global food demands without the need for arable land.

The Challenge: Introduce and educate the world to a company and entrepreneur bringing an ultra sustainable alternative protein source (made from thin air) to market.

The Solution

Strategize a launch that would generate maximum awareness for the game-changing launch.

Setting the scene

Developed messaging and key talking points that describe new technology, process and consumer company in order to ensure all consumer audiences could understand the impact. Created content to showcase the end product for education purposes.

Building a new category

Built thought leadership platform focusing on awards and speaking opportunities for founder to share the Air Protein mission and serve as the face to a new innovative product.

Media driving media

Identified a network of top 10 influential media outlets to seed the news prior to a national wire release.

Creating inbound PR

A timely national wire release with a compelling headline (that put Air Protein ahead of its competitors) and readily available assets (studio shots of the lab-created food) drove international media requests from The Doctors, The Guardian, Yahoo Finance and more.