Preserving the history of Minnesota’s most iconic resort
Madden’s on Gull Lake
About Madden's on Gull Lake
With nearly 100 years of history, Madden's Resort on Gull Lake has been earmarked as a staple in the Midwest. Surrounded by the crown jewel of northern Minnesota, Gull Lake, Madden's Resort has been a family owned and operated property since the beginning.
The Challenge: To preserve the iconic history of Madden's on Gull Lake while attracting new target consumers that have never before experienced what the property has to offer.
The Solution
Telling the story of the family ownership behind Madden's and distinguish a "customer-first" message that establishes changes to the resort as part of the property's historical evolution.
A family legacy with staying power
We worked closely with the family owners of Madden's Resort to message and safeguard changing roles within the leadership team. All while establishing members of the family as individual leaders within their own area of expertise.
Showcasing some of Minnesota's best
We identified and promoted various experts within the resort to showcase their expertise and industry knowledge. From some of the state's best chefs to the top golf pros, our PR support was a hole-in-one.
A whole new level of customer service
We worked to establish Madden's brand persona and built a strong community of support across Facebook, Instagram and Twitter. We also created captivating content that showcased key areas of the resort and resonated with the property's target audience all season long.
Creating a 'home away from home'
If you didn't 'gram it, did it really happen? We invited some of the most influential travel influencers to enjoy the full Minnesota resort experience. If they arrived not knowing what "Minnesota nice" truly meant, they left with a deep understanding.
