Nourishing customers with timeless cuisine and hospitality
Alma
About Alma
Cafe, Hotel and Restaurant
Located in a historic building in the first official neighborhood of Minneapolis, Alma has been welcoming guests with authentic hospitality and diverse contemporary American cooking for nearly two decades. Restaurant Alma was opened in 1999 by Chef Alex Roberts in a historic firehouse and an adjacent speedboat factory. Alma's remodeled Cafe and Hotel opened in 2016.
The Challenge: To preserve the historical presence of Alma while showcasing its innovation on the national stage.
The Solution
Making mouths water by inviting some of the country's most well known food journalists and blogger water to experience Alma first-hand.
Rediscovering a whole new history
In 2016, we introduced the new Alma: Cafe, Hotel and Restaurant to local and national members of the media while preserving Alma's historical reputation in Minneapolis' first neighborhood.
A chef worth remembering
We reminded members of the food community and influencers alike exactly why Chef Alex Roberts is a FOUR-time James Beard winner by showcasing his expertise across some of the most well known local and national media outlets.
Creating deliciously 'grammable moments
We enticed influencers with some of the most 'gramworthy' aesthetics and visuals that created a social buzz and drove restaurant and cafe traffic.
Invitations for aspirational abode
We welcomed journalists near and far to travel to our humble city to experience all the charm and life that Alma: Cafe, Hotel and Restaurant have to offer.
The Results
Lola Red solidified Alma's spot on the map as one of the best spots for consumers to eat, sleep and drink.
5+
National food journalists and bloggers who traveled from across the U.S. just to get a glimpse (and taste) of Alma.
2x bookings
Consumers clamoring to nab a room at the elusive Alma, one of the most instagram-worthy spots in the city of Minneapolis to date.
231 million
Media impressions obtained for Alma: Cafe, Hotel and Restaurant over the course of 12 months working with Lola Red as its agency-of-record.
