Making opportunity “knock” for a Texas-based startup
Knocki
About Knocki
Knocki is a connected smart home device that turns any surface into a smart remote. With Knocki on your bedside table, you can knock once to snooze your alarm, knock twice to turn on your smart lights and knock three times to start your smart coffee pot. Knocki had a goal of keeping production domestic and decided to launch a Kickstarter campaign to generate the volume of orders to make that goal a reality.
The Challenge: Create interest around the launch strategy to secure coverage to drive Kickstarter campaign.
The Solution
Position the Kickstarter launch as a way to support domestic production and compel media to cover the story.
Creating credibility with national tech media
We executed a New York City media tour with the Knocki founder to share the Kickstarter vision and demo the product. This face time with national tech media generated the national media coverage we needed to fuel the Kickstarter campaign.
Creating hometown heroes
Lola Red believes you should be a leader in your backyard. We shared the Knocki launch and founders story in the Houston media market to drive local support.
The Results
Lola Red knocked the launch of Knocki out of the park by helping the small startup surpass their Kickstarter funding goal by 658%.
93
Media placements with national and regional technology-based media outlets.
14 million
Secured media impressions with key technology audiences and online content curates focusing on technology and smart devices.
$1 million
Knocki is one of the most successful Kickstarter campaigns in history.
