Introducing a whole new way to wax
European Wax Center
About European Wax Center
Founded by three siblings in Florida, the Coba family developed a proprietary method of hair removal with a bright purple wax consumers had never before seen. After major success in the Florida market, European Wax Center franchised the concept and engaged Lola Red to introduce this unique offering to its target consumers.
The Challenge: Create demand for the wax-only concept among consumers and potential franchise owners.
The Solution
When building a franchise brand, we build the brand with consumers because once a concept has national brand relevance, it automatically becomes that much more attractive to a potential franchise owner.
Reaching new regions
We developed a Grand Opening playbook based on the success of our Twin Cities opening program. The Grand Opening strategy helped franchise owners launch in new markets across the country.
Introducing a new way to wax
We developed relationships with the nation’s top beauty editors who could share with the masses how European Wax Center was different than other concepts and why consumers should pay attention. These relationships were key in supporting the launch of EWC’s product line.
Promoting sibling success
To create credibility with the franchise and business audience, we shared the siblings founder story to secure national business media coverage. In addition, we created a schedule of growth updates to share with business and franchise media that demonstrated the concept was a must-watch.
The Results
Lola Red established European Wax Center as a leader within the beauty and business industries.
SOLD OUT
While working with Lola Red, European Wax Center sold all available regions to franchisees looking to open European Wax Center locations across the U.S.
75 million
Lola Red garnered more than 75 million media impressions within the first two years working with European Wax Center. These impressions spanned across national beauty and business outlets.
#1
Lola Red helped European Wax Center grab the attention of Inc. Magazine for its annual 500 awards -- which named European Wax Center one of the country's top 10 fastest-growing franchises.
"Lola Red helped consumers understand what European Wax Center had to offer to the marketplace and ensured that our consumers knew that this way of waxing was the way of the future."
—Jessica Coba, Founder
