CAN ya dig it?
Oskar Blues Brewery
About Oskar Blues Brewery
Founded in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with the flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing independent breweries in the country.
The Challenge: To cut through a noisy industry and position Oskar Blues Brewery as a leader in the craft beer boom.
The Solution
Create a holistic storytelling approach utilizing product launches, brewery expansion, business developments and non-profit initiatives under CAN’d Aid arm.
Brewing the best angles
Generate strong share-of-voice in national food, lifestyle, business and outdoor media for Oskar Blues. We moved past the product story to share what made the business unique.
Product push
We developed a product sampling system and our list of the top editors, contributors, influencers, and bloggers so each time we had a new brew to announce, we had a turn-key process that generated results.
Beyond the beer
Leverage giving initiatives of CAN’D Aid non profit arm to highlight how Oskar Blues was contributing to the greater good of its consumers and community, including stopping beer production to can water for communities in need.
The Results
Lola Red helped bring Oskar Blues into the craft beer limelight through a multi-faceted approach that illustrated the company's success far beyond brewing beer and serving it inside a taproom in Colorado.
50 states
while working with Lola Red, Oskar Blues Brewery announced expansion into all 50 states across the U.S.
439
total media placements in national, regional and trade publications while working with Lola Red.
10+
launches of new brews that wet the appetite of the craft beer community.
