Generating buzz around a new attraction
Museum of Illusions: Mall of America
About the Museum of Illusions at the Mall of America
The Challenge: Introduce the Twin Cities to the worldwide “edutainment” attraction, Museum of Illusions at Mall of America, that created can’t miss energy and supported ticket sales for the grand opening.
The Solution
Put on a show
Organized, managed, and executed three key grand opening events—Friends & Family, Media Preview & VIP—generating attendance and providing onsite event support.
Tell the story online
Created content from events to utilize on social media platforms to build awareness for the new attraction.
Tap into local channels
Coordinated and secured local media coverage that spanned interviews, calendar postings, and listicles.
Activate the community
Establish a network of community and business leaders to drive ongoing ticket sales and event activations post grand opening.
The Results
47
Total local media placements across print, digital, TV, and radio.
150+
Event attendees including media personalities, influencers, and community leaders.
533 million+
Aggregate impressions across online, broadcast, and blogs.