Launching an annual World Championship.
World Snow Carving Championship
About the World Snow Carving Championship
The Challenge: Help a city welcome and celebrate teams from around the world and drive local participation and coverage of the inaugural World Snow Carving Championship event in Stillwater, MN.
The Solution
Set the standard
Support the inaugural World Snow Sculpting Championship and Festival in Stillwater through both traditional earned media and influencer marketing.
Invite the influencers
Invite media and trade influencers to attend the events hosted for the championship and festival activities.
Spread the word
Increase awareness of the event in order to build excitement and interest via active pitching and strategically timed wire releases.
Power in Pictures
Prioritize broadcast media opportunities to leverage visual nature of event.
The Results
303
Total placements and mentions over 3 months of promotion and pitching.
100+ million
Impressions generated across all placements.
12
Teams from across the globe involved in the inaugural event.