Making medicine a little smarter
Pillsy
About Pillsy
As HAX graduates, the Pillsy team was looking for a well-connected PR team to support the product's pre-launch and to introduce Pillsy to the masses.
The Challenge: To introduce Pillsy to the marketplace and drive pre-sales prior to the smart-device's official launch.
The Solution
Engaging well-known members of the tech and healthcare media to test and review Pillsy and provide them access to the founders.
An enticing embargo
We worked closely with a number of journalists to hold the news of the Pillsy launch to run in tandem with the launch of the company's pre-orders. This embargo helped to ensure that as soon as consumers read a story on Pillsy, they could visit the company website and place their order.
Coast-to-coast engagement
We conducted a multi-city media tour with the tech and healthcare media based in New York City and San Francisco. This tour provided journalists with a one-on-one opportunity to interview Pillsy founders and test the product in real time.
Not your average medical trial
We identified and targeted nearly 20 specific journalists within the tech and healthcare industries. Each journalist received a trial version of Pillsy, which allowed them to test the product out in their everyday lives, similar to how a consumer would soon experience Pillsy.
Data-driven storytelling
We conducted preliminary research surrounding the healthcare and medical fields that helped to support the need for Pillsy among consumers. This research and reputable array of statistics helped make the case for why consumers should consider Pillsy.
The Results
Lola Red successfully educated consumers on the importance of Pillsy and helped the company exceed their goal for pre-orders on the company's website prior to launch.
10+
Lola Red helped to schedule and coordinate more than 10 one-on-one interviews between Pillsy founders and members of the media. These meetings were part of Lola Red's media tour which took place in NYC and San Francisco.
20+
Lola Red established strong relationships with more than 20 journalists on behalf of Pillsy. These journalists agreed to a strategic embargo date which laddered up to the company's pre-sale launch.
50 million
Within the first 2 weeks of the Pillsy launch, Lola Red garnered more than 50 million media impressions for Pillsy across national tech and healthcare outlets.
