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Bally Sports
About Bally Sports
The Challenge: Launch a targeted influencer campaign across Minnesota to build momentum for Hockey Day Minnesota, and drive subscriptions for our client Bally Sports
The Solution
Ice hockey influencing
Starting with a curated and vetted influencer target list that was on-demographic for the events and broadcast, we then initiated direct conversations with select influencers and evaluate paid & trade partnership opportunities.
Making plays
Lola Red managed all content and promotion requests with partners to ensure the campaign maximized reach and engagement.
Working across multiple channels
To broaden the impact, we worked to drive viewership through Bally Sports broadcast and subscribers to Bally Sports Plus streaming service.
The Results
63
Total influencer partnerships secured for the event.
161
Unique content posts secured to drive results.
2.2 million
Total impressions driven during the campaign.