Tapping into the A of STEAM, Sphero composes a CES win
Specdrums
About Specdrums
Sphero, the connected play company utilizing play as a powerful teacher, the launched Specdrums, the brand’s first music-focused product at CES 2019.
The Challenge: Break into the crowded CES news cycle to announce Sphero’s latest product, Specdrums.
The Solution
Integrated launch to bring Sphero’s latest product line to market.
Tapping in Early
Sent product to top four publications (CNET, Engadget, Gizmodo + Tech Crunch) prior to the show to allow for product evaluation. Media publications were allowed to post first at time of embargo to lead the news trickle with other publications.
Breaking through the CES noise
Participated at CES’ Unveiled media event, held two days prior to the official start of the show and open only to media Created an interactive booth activation that drove media engagement, specifically video creation at the show.
Paint the picture
Developed a content calendar that focused not solely on product specs but industry trends to amplify social media moments outside a limited asset collection.
Join the band
Utilized a variety of spokespeople (founders, product managers, engineers) to speak to different media publications to ensure messaging resonated. Pushed behind the scenes content throughout CES to show the story of Specdrums.
The Results
997%
Increase on website page views compared to the last product launch.
#3
Social was the third top driver to the product page the month of launch.
4,000+
Website referrals from one piece of WIRED coverage alone, out performing paid media efforts.
Best of CES
Named to the Best of Lists by WIRED, Parents, Pocket-lint and Rolling Stone.
