Expanding smiles, one cookie at a time
Thelma’s Treats
About Thelma’s Treats
The Challenge: Lead a targeted paid social media campaign to drive awareness, engagement and support sales for the launch of Thelma’s new product, Cookie Dough, in select markets.
The Solution
Establish targeting promotion & community growth campaigns on social channels to drive engagement among a relevant audience.
Build the audience
We started with a focus on community growth for Thelma’s Facebook and Instagram channels of relevant consumers in target markets.
Test the recipe
With the right audience we moved on to developing and providing content, evaluating it through AB testing to provide recommendations for campaign mapping and strategy.
Craft the content
With the recipe dialed in, Lola Red produced Cookie Dough-specific content assets and copy to run in campaign.
Serve up success
The final step was managing and optimize paid spend on ads to ensure that the paid budget was used strategically and efficiently.
The Results
34%
Post engagement rate.
10.2 million
Social media content impressions.
3,734
Overall increase in page followers.