Taking stories from the smoker to your table
Sonny’s BBQ
About Sonny’s BBQ
Sonny's BBQ opened their first local BBQ joint in Gainesville, Florida in 1968. Every day since, they’ve been smokin’ and servin’ their signature BBQ to hungry folks and gaining new fans in the process. What’s been the secret to their success? They’re passionate about BBQ. Sonny's BBQ constantly perfects their craft. And they bring their expertise to the table with every meal. But above all, they put others first and make sure everyone who dines with them feels right at home.
The Challenge: Develop an influencer ambassador program that shares impactful community storytelling for Sonny’s BBQ through influential partnerships and engaging content.
The Solution
Finding the Fans
Lola Red researched and identify strong candidates for ambassador partnerships that align with Sonny’s BBQ values.
One-Stop Shop
Our team facilitated and manage dcontracts, campaign key messages, and content strategy with ambassadors.
Visualizing Success
We wrapped with a deep dive into content results through analyzing metrics, ultimately displaying how the campaign KPIs provided ROI for the Sonny’s brand.
The Results
17
Total partnerships secured.
34
High-impact pieces of content published.
155,000+
Audience reach for the campaign.