Crafting products made of high-quality, natural ingredients
J.R. Watkins
About J.R. Watkins
A leader in personal care, home care, and gourmet product categories, J.R. Watkins has been committed to making hard-working products from high-quality natural ingredients since 1868 ... naturally.
The Challenge: To break through the noise as a dependable brand that consumers choose in a crowded naturals category.
The Solution
Understanding and leveraging the consumer's desire to fill their home with safe, natural products for their family.
Bringing all-natural to an office near you
We organized and hosted media tours with top lifestyle editors in New York City and Des Moines to introduce the latest and greatest of J.R. Watkins products.
Explaining the Watkins way of launching products
We highlighted new scents, line extensions and product offerings through product sampling, trend reporting, seasonal distributions and much, MUCH more.
Capturing the beauty of a legacy brand
We engaged some of the nation's top social media influencers that align with Watkins' key consumer across a number of industry topics. We were able to leverage the consumer-generated content across the Watkins marketing channels.
The Results
500+
Million media impressions earned in 2017 alone, now that's a lot of people seeing, hearing and experiencing the J.R. Watkins brand!
Best in Show
Repeated accolades like "Best New Cleaning Product" 2 years running; from one of the country's largest lifestyle publications, Family Circle magazine.
23+ million
social media impressions garnered through activation of some of the country's most engaging social media influencers.
"The Lola Red team has a great culture and they always make me feel like I am a part of their team. I always know what they are doing on behalf of our brand and they are quick to shift if needed. "
