Celebrating a SWEET franchise
Nothing Bundt Cakes
About Nothing Bundt Cakes
Bakery franchise Nothing Bundt Cakes was founded in 1997 by lifelong friends Dena Tripp and Debbie Shwetz. The brand sells premium-quality bundt cakes, available in a variety of sizes and classic flavors in its bakeries across the U.S. and Canada. Nothing Bundt Cakes is a franchise organization and many franchise owners are first-time women business owners.
The Challenge: Drive leads with potential franchise owners.
The Solution
Lola Red’s approach to driving franchise interest is two-pronged. We create demand with the franchise community by building a national brand.
Showcase growth within franchise community
We helped to highlight Nothing Bundt Cake's rapid national expansion by establishing the franchise system on the Franchise Times’ “Fast & Serious” and “Top 200+” lists, as well as Inc.’s "5000 Fastest Growing Companies" list.
Grand opening success
We supported the opening of more than 50 Nothing Bundt Cake bakery openings across the United States through hyperlocal media relations outreach and strategic opening initiatives.
Sharing the founder story
We shared the story of two friends, Dena and Debbie and how they founded the Nothing Bundt Cakes franchise in their home town of Las Vegas, Nevada and how the two continue to grow one of the country's most interesting franchise concepts. This story resonated with both franchise and national consumer media.
The Results
Lola Red has helped Nothing Bundt Cakes grow hundreds of bakery franchises across the United States making it one of the country's most sought-after franchise concepts.
Entrepreneur Magazine
Secured a full page feature on the Nothing Bundt Cake Founder’s story.
50
New bakery openings across the United States that were supported by Lola Red's PR initiatives.
Top 200
Just ONE of the many accolades Nothing Bundt Cakes received from Franchise Times magazines. Other awards include the Franchise Times “Fast & Serious” as well as making the list of Inc. magazine's 5000 Fastest Growing Companies.
"Lola Red has been a huge support in the growth of our business. Our corporate team and franchisees alike have gained valuable insight, direction and results from the team at Lola Red. "
—Brittany Roberts, Marketing Manager
