Elevating the drinkable cannabis experience
Mountjoy
About Mountjoy
Based in Sonoma County, California, Mountjoy was launching one of the first sparkling cannabis waters for consumers.
The Challenge: Educate the consumer marketplace on the cannabis beverage experience to drive demand with distributors and consumers alike.
The Solution
Maximizing media momentum through product launches and ongoing legislative discussions surrounding the cannabis industry.
Quenching the thirst of cannabis consumers
We engaged media and influencers through trials and sampling. Capitalizing on the rise in popularity with sparkling water, we leveraged that trend to educate the media about the cannabis seltzer experience.
Increasing distribution among a brand new marketplace
We helped Mountjoy's distribution efforts by garnering attention of retailers and distributors with strategically placed earned media mentions in some of the top cannabis publications in the industry.
Developing a cannabis connoisseur
We leveraged the founder, Alex Mountjoy as an industry leader in the booming, and nearly legal, cannabis business. Mountjoy became a resource for national cannabis writers looking for insight and perspective on how the industry was changed across the nation.
The Results
Lola Red helped Mountjoy's growth exceed its growth goals by 200% in a few short months following the inception of Mountjoy.
20+ million
Media impressions earned within first six months.
200%
Average monthly growth of Mountjoy since the company's launch.
17
New hires within first six months of company's inception to support growth.
