Bringing a timeless Detroit watchmaker to the Twin Cities
Shinola
About Shinola
As one of the most well-known American-manufacturers of watches, bicycles and leather goods, Detroit-based Shinola set its sights on a Twin Cities location, opening in the heart of the North Loop neighborhood.
The Challenge: To introduce the Shinola brand to the Twin Cities while making a splash among the media and key community leaders surrounding the brick-and-mortar grand opening.
The Solution
Creating a series of media moments that garner additional media coverage and consumer exposure.
A Detroit-inspired pop-up
We created a series of events that helped drive key consumers and media members into the Shinola store as part of a private grand opening party that helped the brand withstand the test of time.
A TIMEly outreach schedule
We provided media and influencer communities with construction updates, private tours and personalized content that helped maintain Shinola’s spotlight in Minneapolis for the weeks prior to and following their grand opening.
The Results
500
attendees during private grand opening celebration.
20 million
20 million media impressions among local Twin Cities media outlets.
10+
10+ partnerships with local like-minded brands .
